About Us

Welcome to Ole Boy, where the back roads run deep, the bass bite early, and the pride runs even deeper. Based in Knoxville, Tennessee, we’re more than just an apparel brand — we’re a lifestyle rooted in grit, country pride, and the great outdoors.

Being an Ole Boy ain’t about where you’re from — it’s about who you are.

It’s chasing the sunrise in a duck blind. It’s sitting in a tree stand on a frosty morning waiting on a buck. It’s casting lines ‘til the sun dips low and the firewood starts crackling. It’s knowing every backroad like the lines in your hand, boots on your feet, hat on your head, and camo in your closet.

We celebrate the unapologetically country way of life — from deer camps and duck blinds to bass boats and bonfires. If you grew up with a rifle in one hand and a rod in the other, if you know all the words to your favorite country song, if the smell of the woods brings you peace — then you're one of us.

Ole Boy is a badge of honor. It’s for the boys who were raised right, work hard, hunt harder, and live proud. Our apparel is built to match that lifestyle — durable, comfortable, and always true to who we are.

So whether you're chasing game or chasing dreams, throw on an Ole Boy tee, hit the road, and wear your Ole Boy pride loud and proud.

Ole Boy is more than a brand — it’s a way of life. Built for those who live outdoors, work hard, and take pride in where they come from, we deliver high-quality gear that’s made to last. From ultra-comfortable tees to rugged hats and everyday staples, every Ole Boy product is crafted with care, grit, and a commitment to excellence. If you're cut from the same cloth, you're already one of us.

Our Promise

At Ole Boy, we promise to deliver quality you can feel and service you can count on. Every product we make is built to stand up to real life — from the backwoods to the backyard. We stand behind our gear, our people, and our word. If it’s not right, we’ll make it right. That’s the Ole Boy way.

Our Vision

To be the leading lifestyle brand for those who live with grit, pride, and purpose — creating timeless gear that honors tradition, fuels adventure, and represents the true spirit of the ole boy way of life.

Our Mission

To craft high-quality, comfortable gear that reflects the values, lifestyle, and pride of the everyday ole boy — while delivering exceptional service, honest products, and a brand that feels like home.

Honesty & Integrity

At Ole Boy, we believe your word means everything. That’s why we operate with honesty, treat every customer like family, and stand behind everything we make. No fluff, no shortcuts — just real gear, real service, and a brand built on doing what’s right, every time.

Letter from the Founder

At Ole Boy, we don’t just make products — we make statements. Every shirt, hat, and hoodie we offer carries a piece of the lifestyle we live and breathe. Whether it’s the early mornings in the woods, long days on the water, or the proud moments around a tailgate, we’re built for the ones who do it the ole boy way.

From the start, our goal has been simple: deliver quality products backed by exceptional service. No shortcuts, no gimmicks — just well-made gear that fits right, feels good, and holds up to whatever the day brings. We believe in treating every customer like family, and every order like it matters — because it does.

Our designs are inspired by the people and places that shaped us. We’re rooted in grit, built on pride, and driven by a passion for representing the lifestyle that raised us.

Thank you for being part of the Ole Boy family. Whether you’re wearing us in the woods, at the lake, or out on the town — we’re proud to be along for the ride.

— Cliff Lunsford
Founder, Ole Boy